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Radon

I honestly had no idea the number 2 leading cause of lung cancer was due to radon exposure. I would guess that most people didn't know that, and would not be aware of the threat to its exposure. In building an awareness campaign, I would need to invest in, and air television ads while also investing in ads on local levels to help spread awareness. Another good idea would be to put up signage within hospitals and clinics in order to reach as many people as possible. Since the kit is inexpensive and pertains to a health risk, I would see about getting radon kits included in medical health coverage plans. That way everyone will have access to them. Some potential stakeholders would be local and federal government and hospital employees.

Comments

  1. Caitlin WintonSeptember 23, 2018 at 1:29 PM

    Hi Jordan,

    I think that you hit a lot of different areas of marketing which is great! The more people see or hear about radon testing the more likely they are to decide to get their house tested!

    ReplyDelete
  2. AnonymousSeptember 23, 2018 at 3:08 PM

    If we as people who are passionate about public health didn't know about radon, can you imagine the number of general public who are aware of radon being number 2 cause of lung cancer...! This is bit crazy to me that I have never ever heard of radon before this class.
    I like you idea of doing local campaign. Although there was mention of the test kit being inexpensive, however, I wonder how accurate these test actually are..

    ReplyDelete
  3. UnknownSeptember 23, 2018 at 5:45 PM

    I think that's a great idea getting the cost of the kits included in health coverage plans! It is a serious health hazard and you would hope that the government would see it as a preventative way to avoid more people from getting lung cancer.

    ReplyDelete

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